Please join us as Ogilvy & Mather Greater China strategist Kunal Sinha shares findings from a recent study on senior citizens in China. Kunal’s research, part photojournalism, part commentary, shows that this 140 million strong demographic is surprisingly adaptative, having survived tumultous economic and social change with optimism and opinions intact. Understanding this often-overlooked demographic could have strategic implications for businesses in China as senior citizens wield greater power over family purchases and healthcare decisions.
DATE: Tuesday April 21st, 2009
VENUE: to be confirmed
ENTRANCE: free to members, 50 rmb to non-members
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ABOUT THE SPEAKER
Kunal Sinha is Executive Director for Ogilvy & Mather Greater China’s consumer insights and trends unit Discovery. He has worked as a strategist and researcher for 20 years, mostly with WPP group companies in India and China. He is a prolific author, with a large number of papers published in academic journals, business and trade media, and three books. The first two are about travel destinations in South Asia; the third ‘China’s Creative Imperative’ is an award-winning exposition of China’s potential in creativity.