How does small-town China live in the shadow of the country’s boomtown cities? How do ordinary Chinese in towns most people have not even heard of grapple with the conflicting forces of tradition and modernity? How do so many of them circumvent the one-child policy – and what does that mean for consumption trends? How do small local businesses cope with the expansion plans of the big retailers? Mr Kunal Sinha, Executive Director of Discovery, Ogilvy & Mather Greater China’s consumer insights and trends unit, will share insights from his time in field in China’s 4th to 6th tier towns, as described in the new book China Beyond.
DATE: Thursday, July 23rd
VENUE: Czech embassy, 2 Ritan Lu (opposite St Regis Hotel)
ENTRANCE: free to FCCC members, 50 rmb to non-members
SECURITY: bring passport/ID card and FCCC membership card
*RSVP to firstname.lastname@example.org NOT the FCCC admin office. Include your surname, first name and organisation.*
ABOUT THE SPEAKER
Kunal Sinha has worked as a strategist and researcher for 20 years, mostly with companies in the WPP group, in India and China. He is a prolific author, with papers published in academic journals, business and trade media, and three books. The first two are about travel destinations in South Asia. The third, China’s Creative Imperative, is an award-winning volume on China’s potential in creativity.
Marketing and communications firm Ogilvy & Mather Worldwide is a member of WPP plc, the world’s largest advertising and communications services group.
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