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  • Events | 4 August, 2009 (11:21)

    Aug 10 – ‘Open up’ and ‘go out’: China’s new media strategy?

    **Due to the popularity of this talk, we are now operating a waiting list.** All those who rsvp-ed by 5pm Friday 7 Aug should arrive in time for a prompt start, as we might need to reallocate seats to waitlisted or on-spec attendees. Those on the waiting list should come along and see if a seat becomes available at the last minute. Waiting list closes at 10am on Aug 10.

    With apologies, the second speaker originally lined up for this talk — Global Times editor Wang Wen — has withdrawn.

    Beijing has earned some praise for allowing reporters into Xinjiang to report on the recent unrest. Dr Steven Dong, an adviser to the State Council on media strategy, will show how Beijing as instituted changes in an effort to be more transparent since SARS, particularly in the face of the Internet’s mounting challenge. These include the introduction of government spokesmen and new methods of media management during crises.

    Critics, however, argue that Beijing is merely trying to steer the agenda. Another prong of that effort: what appears to be a 45 billion yuan bid for Chinese state media to “go out” and “go international”. Dr Dong will also explore the thinking behind this enterprise and take questions from the floor.

    DATE: Monday, August 10th
    TIME: 12.30pm lunchtime
    VENUE: now confirmed at the Czech embassy, 2 Ritan Road (opposite St Regis). Follow this link for a map: http://www.mzv.cz/beijing/en/about_the_embassy/how_to_find_us/index.html
    RSVP to fcccadmin@gmail.com to ensure entrance through security
    ENTRANCE: free to members, 50 rmb on the door to non-members

    BRING: passport/ID card


    Dr Steven Dong Guanpeng is Director of Tsinghua University’s Global Journalism Institute. A former CCTV news presenter, Dr Dong has been an adviser and trainer to the State Council on publicity and crisis communications since SARS, and has been on hand through the Olympics torch relay, Sichuan earthquake and Sanlu milk scandal. He is also Professor of Political Communications at the State Council’s National School of Administration and Visiting Professor of Politics and Media at the CCP Central Academy of Socialism. In June, he was elected Deputy Secretary-General of the China Public Relations Association.