There are an estimated 320 million working mothers in China, more than the entire population of the United States. They are the driving force of the Chinese economy and the wheels of industry. They form the bedrock of new markets, pillars of growth and drive domestic consumption. The sheer numbers drive many retailers to rush in to meet their needs and wants, believing that dangling goods in front of the consumer will make them desire and ultimately buy.
Kunal Sinha, Executive Director of Discovery, Ogilvy & Mather’s consumer insight and trends unit, will share findings from a new research report on spending patterns of mothers in china’s tier 1 and 2 cities. He will reveal why this segment of society deserves even greater attention from retailers, businesses and organizations. He will show why the stereotypical sketch of Chinese mum – the superwoman who perfectly balances a career while raising a superachiever child – may be a drastic oversimplification of the rapidly evolving diversity in Chinese mothers’ lifestyles, aspirations and ambitions for themselves and their children.
DATE: Thursday, April 8th 2010
VENUE: Singapore Embassy
No. 1 Xiu Shui Bei Jie (map)
Jian Guo Men Wai, Chaoyang District, Beijing 100600
Phone: 6532 1115
ENTRANCE: free to FCCC members, 50 rmb on the door to non-members
REGISTRATION: email email@example.com so we know numbers and for security clearance
ABOUT THE SPEAKER:
Kunal Sinha has worked as a strategist and researcher for 21 years, mostly with companies in the WPP group, in India and China. He is a prolific author, with papers published in academic journals, business and trade media, and three books. The first two are about travel destinations in South Asia. The third, ‘China’s Creative Imperative’, is an award-winning volume on China’s potential in creativity.