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  • Events | 19 July, 2010 (22:49)

    Exploding Myths About Chinese Spending Power

    The 2010 World Expo has everyone’s attention focused on Shanghai, but the real growth story in China is in 2nd and 3rd tier cities like Hangzhou and Hefei. With the RMB possibly set to appreciate further against the US Dollar, consumer spending power may increase. Is it time for multinationals to sell to 1.3 billion people, or is still an elusive dream? Shaun Rein, the founder of China Market Research Group, will discuss trends in consumption in China and break down myths about high savings rates, price sensitivity, and Chinese women’s spending power. Shaun will also take a look at specific consumer segments and industries to see who will be helped – and who will be hurt – by an appreciating RMB.

    DATE: Friday, July 30 2010
    TIME: 14:00-15:30
    VENUE: Royal Norwegian Embassy - 1, Dong Yi Jie, San Li Tun 100600 Beijing (enter from 3rd ring road South direction)
    挪威使馆,朝阳区三里屯东一街1号 Tel: +86 10 8531 9600, website, map

    ENTRANCE: free to FCCC members, 50 RMB on the door to non-members
    REGISTRATION: email fcccadmin@gmail.com so we know numbers and for security clearance
    **Bring passport or photo ID**

    ABOUT THE SPEAKER:
    Shaun Rein is Managing Director of CMR, a leading strategic market intelligence firm. Shaun writes columns for Forbes and for Business Week’s Asia Insight section. He appears regularly on American Public Radio’s Marketplace and NPR and is a frequent commentator on TV news programs.