NEW REPORT LAUNCH: Getting Chinese Consumers to Act Green
Earth Day, April 22, is fast approaching. How is China coping with its many environmental challenges? In 2009 the government announced a $221 billion green stimulus package – the largest in the world. While the startling figures and government commitment are well known, it comes with a huge and largely hidden downside: Chinese citizens generally expect the government and corporations to do their part while forsaking their own personal responsibility.
In an ethnographic and quantitative exploration of Chinese consumer behavior, a team from Ogilvy & Mather has examined consumer perceptions of environmental sustainability in three cities: Shanghai, Tianjin, and Wuxi. In an illustrated talk, Mr. Kunal Sinha, Chief Knowledge Officer at Ogilvy & Mather Greater China, will unveil a new study, “Get Going with Green,” that offers insights into challenges to sustainable behavior amongst Chinese consumers and how governments, corporations and communities might coax them to lead more sustainable lives. This event is the report’s global launch.
All attendees will receive a complimentary copy of the 106-page report.
DATE: Monday, April 18, 2011
TIME: 10:30-12:00 pm
VENUE: Singapore Embassy
No. 1 Xiu Shui Bei Jie (map)
Jian Guo Men Wai, Chaoyang District, Beijing 100600
Phone: 6532 1115
ENTRANCE: free to FCCC members, 80 rmb on the door to non-members
RESERVATION: at firstname.lastname@example.org (Please bring passport or ID card.)
ABOUT THE SPEAKER
Kunal Sinha is Chief Knowledge Officer at Ogilvy & Mather China, and also heads the agency’s sustainability practice, Ogilvy Earth. A 22-year veteran of the advertising industry, he is a nine-time winner of the WPP Atticus award for original thinking in the marketing services. Kunal was listed in the millennium edition of Who’s Who in the World and has spoken at leading universities including Harvard, Kellogg, Cambridge University, London Business School and Peking University among others. He is a prolific writer with an output that ranges from academic papers, blogs, columns in business and trade media, to three books including the award-winning ‘China’s Creative Imperative’.
Marketing and communications firm Ogilvy & Mather Worldwide is a member of WPP plc, the world’s largest advertising and communications services group.